About this coffee:
This fully washed coffee, organic certified is produced by Metad. The company was created at the initiative of a family who were American citizens but who had chosen to return homedriven by a desire to develop an efficient, quality business. Aware of the potential shortcomings of the Ethiopian coffee sector, they have chosen to promote remarkable coffees while focusing on traceability, ensuring better recognition of the products of their region. Their coffee farm in Hambela is located in Guji area, they produce a soft spiced coffee of which Belco is the exclusive importer in Europe.
The Hambela farm is located a little more than 400 km south of Addis Ababa in the Oromo region, in the Guji appellation area. It was created by Metad in 2013 and is spread over 200 hectares, covered by a dense forest. It is a forest where endemic species and trees grow, some of which are extremely old. It also where Metad collects cherries from coffee trees. Metad is very aware of the importance of preserving this natural heritage, which is an additional source of value for the coffee produced here. It is above all by protecting the local know-how of the farmers who create it that the environment will be maintained.
Metad currently collects coffee produced by 3,200 farmers, members of 7 different associations, attached to this farm. They all work small, densely forested plots by hand at an altitude of about 2,000 metres. Metad operates a very precise traceability system.
At the farm, Metad pays particularly close attention to the different stages of preparation, including collection, storage, etc. It has African beds for drying. The group has set up nurseries, producing about 600,000 plants that are distributed free of charge to farmers.
Metad is also actively involved in ecological protection and in social projects. The group supports the organic certification
of farmers, for example, and finances the construction of roads, schools, etc. So in addition to producing a quality coffee, it
also for these reasons that Belco chose to add this forest coffee produced in Hambela to the range.
The story of the producer:
The Metad company was created at the initiative of a family long involved in coffee production, since the grandparents of its founder, Aman Adinew, were already coffee producers and traders. Before Metad, Aman Adinew was President of the ECX (Ethiopia Commodity Exchange). He created Metad with other members of his family, who were American citizens but who, like him, had chosen to return homedriven by a desire to develop an efficient, quality business. Aware of the potential shortcomings of the Ethiopian coffee sector, they have chosen to promote remarkable coffees while focusing on traceability, ensuring better recognition of the products of their region.
METAD supports various local social and environmental projects. It organises regular training courses and pays coffee farmers advances, making their situation more stable. The group has also distributed over 600,000 coffee seeds to the farmers it works with. More generally, METAD has helped to build roads and provided funding for new primary schools, covering all expenses for 800 pupils (equipment, teachers’ wages, etc.). It offers scholarships for 105 disadvantaged students in the region of Gedeo, and runs projects aimed at supporting farmers’ wives, particularly in terms of disease prevention and screening.
Roaster Wow Coffee
Origin Ethiopia, Guji
Process Fully washed
Altittude 1950-2220 m
Notes Velvety body, complex floral aroma, ginger lemonade and stonefruit notes with hazelnut finish.
Weight 0.25 kg